How do you create a contactless covid-19 friendly retail experience in 2020?

The Galleria Al Maryah Island were looking for a partner to help them with their #AW2020 lifestyle campaign. Motivate CONNECT developed a 360°, multimedia approach which included a bespoke gifting activation – a COVID-19 compliant, contactless experience that rewarded customers with personalised gifts for their spend in stores. CONNECT handled all the aspects of the activation including the procurement of the personalisation equipment (embroidery, engraving and stamping),  hiring and managing technicians and providing customised gift packaging.

Each week, our stylists dressed in the latest #AW2020 collections from the mall’s featured brands such as Burberry, H&M, Kendall & Kylie and Manolo Blahnik, to create dynamic viral content for The Galleria’s social media handles. The activation was enhanced with bilingual (English and Arabic) multimedia partnerships with our What’s On and Emirates Woman brands.

What we did

Concept  • Merchandising  • Packaging  • Gift personalisation  • Activation production and management

Social media  • Digital content  • Staffing  • Advertising

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