Style Stories SS21

To launch its new spring and summer collection, Charles & Keith commissioned CONNECT to execute a bespoke, white-label, social-first solution that featured a five-minute fashion film, stunning campaign images and rich media advertising for use in digital and social media, malls and in stores across the region. We amplified the campaign’s reach by partnering with Emirates Woman to feature the content in their print issue, and on their website and social channels.

We designed the Style Stories campaign to celebrate inspiring diversity, as well as connecting similarities. This was done by recruiting a team of high-profile regional style influencers or talent who endorsed the Charles & Keith SS21 collection through bespoke partnership content. 

What we did

Concept • Influencer recruitment and management • Videography • Photography • Social media • Rich media