Book Club

Al Futtaim partnered with us to activate a series of community events to attract the local neighbourhood to Dubai Festival Plaza mall.

For this, we developed a Book Club concept featuring a series of events hosted by prolific authors such as  Annabel Kantaria, Brendan Whittington, and Richard Osman. In addition to event management, the project involved the creation of online polls, social media posts, digital articles, custom merchandise, and partnership content on whatson.ae.

What we did

Event conceptualisation, production & management  • Merchandising • Social media • Digital content • Advertising • Videography • Photography • Talent management