The Emirates Group Newsletter

In 2017, the Emirates Group commissioned Motivate CONNECT to publish its bi-weekly employee newsletter which included news, travel features, staff accomplishments and human interest stories from across the Emirates network. Our dedicated team of editor, news reporter and art director worked closely with the Emirates team to create an A4-format print publication every fortnight.

When the pandemic hit in 2020, we quickly adapted and moved the newsletter to an entirely digital format and CONNECT delivered a mobile-optimised PDF version that Emirates staff could access from anywhere, at any time.

What we did

Research • Interviews • Profiles • Business news • Travel features • Infographics • Design • PR communications • Stakeholder management

 Ad management • Printing