Abu Dhabi Commercial Bank has awarded its media buying and planning brief to Zenith.
The win follows a competitive pitch against a number of other agencies, with Zenith to handle the bank’s media needs for the UAE market. The incumbent was Magna.
Abu Dhabi Commercial Bank (ADCB) confirmed the appointment, but declined to comment. Zenith, which falls under VivaKi’s umbrella, will supply the full scope of media services to ADCB.
ADCB retains Minneapolis-based Fallon as its creative agency, which it first appointed at the end of 2008. Its first campaign rolled out across the UAE in 2009 with the tagline ‘Long Live Ambition’.