Promoaction DDB has won the advertising account for regional telco Zain in Saudi Arabia following a review involving 10 agencies.
The agency will handle the account through its network of subsidiary and sister agencies in the kingdom.
“We are delighted to have won such a prestigious account,” said Khaled Kafarsoussa, president of Promoaction DDB. “The energy and passion of the team coupled with some great work, was exceptional. We are looking forward to getting started and helping Zain drive their business forward.”
Saud Al-Bawardi, chief operation officer at Zain Saudi Arabia, added: “We were impressed by the level of thinking and creativity Promoaction DDB applied throughout the pitch process. In particular, their high level of integration from the inception to implementation.
“We have aggressive growth plans and intend to consolidate different services under a singular brand. Promoaction DDB demonstrated a strong understanding of how our marketing can help achieve those objectives and we look forward to working with them.”
