The majority of shortlists for this Wednesday’s Dubai Lynx awards have been released, with Y&R, JWT, Leo Burnett and Memac Ogilvy clocking up the most nominations.
Y&R Dubai has the highest number of shortlists in the print, print & poster craft, design, radio and direct categories, making it a front runner to retain its agency of the year title for a third year in row. In print alone it has 27 nominations for work for clients such as Land Rover, American Garden and Al Nisr Publishing.
JWT as a network leads the way in the film craft category, with nine nominations, just ahead of Leo Burnett Cairo on seven and Leo Burnett Beirut on six. JWT also leads in interactive with six and in media with 11, although due to the change in the rules this year it will not be able to win media agency of the year.
Memac Ogilvy heads up the outdoor category, while it shares top spot with Impact BBDO in PR, with four apiece.
The winners will be announced at the Dubai Lynx awards at the Madinat Jumeirah on Wednesday evening.