Fadi Yaish is expected to take over as executive creative director of FP7 Dubai following restructuring of parent company MCN’s senior management.
Currently creative director of FP7 Bahrain, Yaish will replace Daniel Georr, who will become FP7’s chief creative officer for the region. MCN would not confirm the appointment, but it is understood that negotiations between Yaish and FP7’s senior management are in the final stages.
Last month MCN restructured its senior management following a strategic review of the holding group’s entire business. Each agency within the group – which includes FP7, Lowe, Weber Shandwick, UM, Innovations and Promoseven 360/MRM/Healthcare – is now headed up by a regional CEO, with Tarek Miknas, formerly growth officer at Lowe MENA, named CEO of the FP7 Group. Other senior promotions included the appointment of Mohamad Haidar as chief operating officer of MCN, and Mounir Harfouche as CEO of Lowe MENA.
At the time of the restructure, Fadi Salameh, president and CEO of MCN, said: “It’s time for the next generation to be empowered to make the leap into the future for MCN. I believe we need to focus on the product, incorporate digital across the board and capitalise on new opportunities that will fast-forward the entire group into a best-practice advertising and marketing communications solutions powerhouse.”
Yaish was previously creative director of FP7 Doha, which was infamously stripped of its Dubai Lynx agency of the year title in 2009.