Impact BBDO’s regional executive creative director, Fadi Yaish, is a judge at this year’s LIA Awards in London.
He is judging in the print, posters, billboards and craft categories, with the winners of this year’s awards to be announced on November 10.
“Print for me is the most difficult category to win and judge,” said Yaish. “That is why at the end of every show it is the most controversial. Because it is most probably the oldest, if not the first, medium of advertising. To come and beat everything that has been done before is not an easy job.
“So I will be looking for those effortlessly standout pieces. The ones that steal your heart and leave you with a very bad feeling in your stomach because you did not do it first.”
LIA (formerly known as London International Advertising Awards) is a worldwide award annually honouring excellence in advertising, digital, production, design, music and sound, and technology.