Wunderman Thompson Cairo creates social distancing campaign for Vodafone Egypt during Ramadan

Ramadan is usually known as the month of togetherness, but this year was different; Covid-19 has forced people to stay apart. Virtual connections have become the only safe way of sustaining human connections, which is why, regardless of the occasion, everyone and everything has gone digital.

Being the telecommunication brand that promotes optimism and a better future through the togetherness of human connectivity, Vodafone Egypt along with Wunderman Thompson Cairo launched “Stay Home, Stay Connected/Entertained” as its communication platform. It urges customers to stay home while Vodafone keeps them entertained and connected to anything they need. Wunderman Thompson Cairo wanted to create