Campaign Middle East

Wunderman creates The Naughty Parrot for Panadol Cold & Flu

He is witty, a little naughty, and offers a welcome break from the ubiquitous pharma ads
with white coats. The Naughty Parrot, introduced in a new, painstakingly crafted animated
film by Wunderman Dubai, is helping a pharmacist offer the best solution for all flu
symptoms: Panadol Cold & Flu. Following the pharmacist’s cue, he repeats the singular
cure for every symptom, and sometimes goes beyond it with his witticisms.

Agency Wunderman MENA ECDs Pablo Maldonado, Piotr Osinski ACD Hassan Bilgrami Senior art
director Gustavo Dallegrave Copywriter Hassan Bilgrami Directors Cassio Braga and Carlos Kulpa



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