PR agency Weber Shandwick has opened a fully branded office in Kuwait.
The agency had previously operated in the country via an independent internal division of its sister advertising agency, FP7 Kuwait, called Promoseven/Weber Shandwick. It is now a fully branded Weber Shandwick office operating and reporting to the agency’s Middle East and North Africa headquarters in Dubai, which are headed by CEO Ziad Hasbani.
The new office joins a Weber Shandwick network that covers Dubai, Abu Dhabi, Qatar and Egypt, as well as a string of affiliate offices across the region.
The Kuwait operation will be led by general manager Rosie Muhanna, who has more than 10 years’ experience in the communications industry, including an earlier career as a creative in the US and then the Middle East.
“We are proud to announce that as part of our plans for expansion in the region we have brought our Kuwait operation into the core Weber Shandwick MENA network,” said Hasbani. “Over the past 24 months, the Kuwait office has gone from strength to strength and we have seen sustained growth across the region as a whole.”
Weber Shandwick is part of MCN in the region.