UOWD 2020 Career Path Campaign
The second part of UOWD marketing campaign was launched in January 2020, was introduced to highlight career paths. UOWD team used a design thinking methodology to focus not on degrees, but on career paths and the affect our students wanted to have on the world.
They wanted to use no stock photos, no real people and not alienate any of our 108 nationalities, making this campaign truly international by using icons, infographics and aspirational messaging.
UOWD needed to stand out from the crowd. They benchmarked against 20 universities in the UAE and the top 20 universities in the world. They saw that these universities all shared many marketing conv
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