FeaturedNews

UM bags Qatar Financial Centre Authority’s media business

UM QFC A 

Mandate covers EMEA, Apac and North American markets; agency’s Doha, London offices to collaborate on the account.  

UM has won Qatar Financial Centre (QFC) Authority’s media buying and planning across the EMEA, APac and North American markets, it said in a statement issued 15 December.

The account was won following a multi-agency pitch.

QFC Authority is the commercial and strategic arm of the Qatar Financial Centre, and was set up in 2005. It provides foreign and local firms with a platform to launch their business in the Middle East.

Alaa Saad, regional managing director, UM, GCC, said, “This is a massive win for UM and we’re thrilled to be working with QFC Authority. We have built a portfolio of prestigious clients through our deep understanding of the local markets and by maintaining high standards in our work. QFC Authority is a respected financial authority locally and globally and we look forward to expanding our success with them.”

UM’s London and Doha offices will collaborate in the coming year on the account.

 

Comments