Campaign Middle East

UAE Exchange sings an ode to migrants

The online music video is billed as a dedication to migrants the world over by the remittance brand, and went live just before Christmas. Set to a song ‘Khalli Valli’ (Take it easy), it features people of different nationalities lending their voice and dance moves in a recording studio set up.

“Expatriates form a major percentage of our customers. As a brand, we work closely with these migrants and understand them the best. We are thoroughly inspired by their never-say-die attitude and this song, which is first-of-its-kind from a remittance brand, is our dedication to their indefatigable spirit,” said Gopakumar Bhargavan, chief marketing officer, UAE Exchange.
Credits
Music

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Comments