Traffic has expanded its regional operations with the opening of offices in Riyadh and Jeddah.
The Dubai-based full-service digital agency is already working on projects with various clients across Saudi Arabia and is strengthening its presence in the Middle East.
The new operations will be led by Nouf AlQethami, Traffic’s digital strategist.
“Saudi Arabia is going digital faster than any other nation in the region,” said AlQethami. “Saudi brands have to design their strategies based on right insights to truly engage with their audience. Traffic’s vision is to give regional brands quality digital solutions with the right local touch, and help them achieve the most effective online result.”
Dominic Gothard, Traffic’s chief executive, added: “Our objective is to continue to create digital products and solutions that have the power to transform brands, and provide internet users with real value in Saudi Arabia.”
Traffic Digital was launched in 2009 by chairman and owner Johnny Huntington. Its clients in Saudi Arabia include Unilever, Sipchem, Mamas & Papas and King Abdullah Economic City.