1) Central Trade & Auto – ‘Corolla 1966’
Winner of a gold award in print craft at the Dubai Lynx, this ad for Central Trade & Auto in Amman was made to drive sales for the launch of the all-new Corolla 2014. Applauded for its art direction, the work was nostalgic and authentic.
Agency: J. Walter Thompson Jordan
Creatives: Basel Jumaa, Mohammad Ismail, Christel Amiel, Sabal Fakhoury
2) Alghanim Motors Honda – ‘Confusing’
Kuwait picked up its first ever gold Lion at Cannes thanks to Impact & Echo’s ‘Confusing’ campaign for Alghanim Motors Honda. The work also won two silvers in outdoor and print, proving that quirky ads of people giving directions with absurdly twisting arms can work magic.
Agency: Impact & Echo BBDO
Creat
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