1) JWT Entertainment – ‘Abla Fahita’
JWT Entertainment in Cairo won Egypt’s first ever titanium Lion at Cannes in June and it won for ‘Abla Fahita’, a female puppet turned pop star and chat show host. Described as an “entertainment brand that has created an entirely new business model in advertising”, the puppet began life advertising for brands but has since become an entertainment brand in her own right. She released a hit single with Hassan el Shafei, launched her own prime time television chat show – Live from El Duplex on CBC – and has been visible across online, social media, mobile, TV and outdoor.
2) UN Women – ‘Give mom back her name’
A campaign encouraging Egyptian
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