Recently, the TIMES NETWORK’s International Business received the ‘Porter Prize for Strategy 2016’ from the Institute of Competitiveness, affiliated to the Harvard Business School for ‘Creating Distinctive Value’.
M K Anand, MD & CEO, TIMES NETWORK said, “Today, with India’s growing participation in international affairs, engaging the Indian diaspora is equally important towards our economic development. I feel, as India’s leading English broadcast network, it’s the right time for us to create a global presence for ourselves and for our country. Through our approach towards television news journalism, which revolutionised the way news was presented in the country, we plan to represent a modern, vibrant, successful and vocal India to the world.”
Naveen Chandra, Head International Business, TIMES NETWORK added, “This is truly a landmark achievement considering we were the last Indian TV network to begin international operations and have reached 100 countries in just a little over 5 years. From Times Now’s commercial launch in Australia in early 2011 to its launch in Western Europe in December last year, it has been an incredible journey. We have been a part of some of the largest global Indian events and built some of very effective enabling platforms for the Diaspora’s engagement with India and for Indian brands to expand internationally. We are all set to launch our first local content initiatives in Europe and look forward to growing aggressively in the future.”
The flagship channel of TIMES NETWORK, the broadcast arm of Bennett Coleman & Co—TIMES NOW has consistently been the most watched English News Channel over the last nine years and continues to dominate the market. It commands 43% market share in the English News category, and 58% overall market share during prime time English News, according to Broadcast Audience Research Council (BARC) India.