The “Safety Ambassador” program will feature content crafted by some of the region’s most loved personalities and creators such as Kris Fade, Shereen Mitwali, Dina Dash, and Amr Helmy. The content is yet another resource available to help users navigate TikTok’s extensive safety features.
Video pieces shot by the ambassadors will cover a broad array of educational topics such as Digital Wellbeing, Trust and Safety and key features such as Family Pairing mode, which allows parents and teens to customize their safety settings based on individual needs.
Kris Fade kicked off his series of content with a video covering cyberbullying and the TikTok features available for users to address hate speech in his signature style.
Running in UAE, KSA and Egypt, the program is now live on TikTok.