Independent agency The Big Idea has formed a strategic alliance with the US-based Transworld Advertising Agency Network.
The alliance means Dubai-based The Big Idea (TBI) will be able to share knowledge, tools and resources with the 52 member agencies of the network, which is present in 32 countries.
Hoshi Siganporia, CEO of TBI, said: “With the convergence of technology and communication, it is important that we have access to ‘next practices’ that represent the future of marketing. Through our collaboration with TAAN, we will be in a unique position to deliver world-class digital solutions to our clients in the UAE and in the GCC region.”
Peter Gerritsen, the global president of TAAN, who was in town to sign the deal, added: “Since 1936, TAAN has been one of the leaders in sharing insights, knowledge and expertise amongst member companies that strengthens our collective understanding of markets and people. Delivering successful solutions to just about every location in the world. TAAN brings TBI the access to markets and ideas of many cultures that will benefit their clients. TBI brings a track record of excellence to TAAN that makes the network ever stronger through experts in marketing and the GCC region.”
TBI was established in 1999.