The Advertising Business Group (ABG) has announced the addition of seven board members, who were elected at last week’s AGM. The agency welcomed Omar Katerji – Regional Media Manager, Ferrero – to the position of Membership Development Officer after winning with 30% of the votes. Omar has more than 14 years of experience in the region and has worked with renowned brands in key sectors including FMCG, financial services, real estate, hospitality and automotive. He has developed and implemented brand strategies that have won multiple awards and accolades.
The highlights of the ABG 2020 Virtual AGM were:
- Membership base increases to 60
- Facebook, L’Oreal and TikTok welcomed as members
- Responsible Marketing to Children, Gender Stereotyping in Advertising, UAE Cross Media Measurement and Digital Media Self-Regulation cited as 4 key pillars
- University and industry capability building
- LEAD initiative launched with MediaQuest, upcoming webinars on influencer marketing and gender stereotyping
- Financial updates and overview
- UAE Chapter of Unstereotype Alliance launch with UN Women in November
- Influencer Marketing transparency guide
- IPSOS Research showed online radio growth during COVID-19 and Noon, Amazon & Carrefour led online retail spends
- Chairman urges members to keep spreading the word to grow the group’s profile & serve the industry