Sofia SerranoDec 20, 2020457Pick of the quarter: Striking the right balance between influencer & brand content
Sofia SerranoDec 20, 2020285Digital Essays 2020: Five digital trends to foresee, by Gamned’s Yves-Michel Gabay
Sofia SerranoNov 6, 20201.35KArab women influencers join for Vatika campaign that reached more than 30 million viewers
Sofia SerranoOct 26, 2020804Influencing Change: How six MENA-based celebrities are using Facebook’s #LOVELOCAL campaign to champion small businesses
Sofia SerranoOct 5, 20202.26Kelectriclimefilms with M&C Saatchi brought together 3 influencer to promote the new Oppo ‘Find X2 Pro 5G’
Campaign StaffJul 1, 202012.6KPepsi’s Virtual Suhours on Instagram Live bring people together even when they are apart
Campaign StaffApr 22, 20201.41KArabyAds Publishes Its Annual Marketing Report in Partnership with Meltwater
Austyn AllisonMar 29, 20201.12KCreators in a crisis – Alfan’s Mohammad Fattal looks at influencer and brand strategy during the pandemic
Austyn AllisonOct 10, 20194.45KSurvey finds 84 per cent of UAE influencers do not disclose paid content