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Sofia SerranoNov 10, 20202.92KOgilvy Mumbai conceptualises ‘Not Just A Cadbury Ad’ in Cadbury’s latest Diwali campaign
Sofia SerranoNov 8, 20201.39KNew study from TikTok For Business shows behavioral shifts towards online shopping across its Middle East audience
Sofia SerranoNov 5, 2020746Video entertainment ad-spend will achieve stability this year despite pandemic
Sofia SerranoNov 3, 20204.21KMBC GROUP appoints Ahmed Al Sahhaf as CEO and Nadim Samara as COO of MBC Media Solutions (‘MMS’), its New Commercial and Ad Sales Unit
Campaign StaffOct 28, 20204.33KSHAREit Recognised as the Fastest Growing Media Publisher Globally, Including Middle East
Sofia SerranoOct 26, 20201.03KProgrammatic Fixed Buying Model Shapes the Future of Advertising, by JGroup’s Imad Jomaa