Switz’s Ramadan film, shot on video call, mirrors a brave region in lock down.

This year sees the first generation of Muslims spending Ramadan distanced from their loved ones.

Switz recognizes this places an unprecedented strain on homemakers, who are balancing e-learning, the husband at home, the kids abroad, the house, and their job – all while fasting.

Produced entirely on video call, Switz’s new Ramadan campaign is a reflection of the times and pays tribute to the heroes at home, Moms. The film – produced by Socialize – is an honest depiction of how, even in times of uncertainty, Moms always know a way to make their loved ones feel better and bring their families closer.

In under a week, the video saw 4M+ digital views and nearly 2K shares, with many Mothe