The brief covers the Middle East and North Africa, with the account covering all media buying and planning for offline, online, social media and content. It is the first time that Tiffany & Co has independently approached the market, having previously been handled through Damas.
The appointment of Starcom follows Tiffany & Co’s opening of its regional headquarters in Dubai in June. The new offices will oversee business development in the Middle East, Africa, East and Central Europe, Turkey and India, with the company committed to emerging markets. Speaking at the time of the opening, Laurent Cathala, Tiffany & Co’s vice president of emerging markets, said: “This occasion marks an important milestone for Tiffany & Co in the Middle East. While we have enjoyed a presence here for the past 15 years, our new regional operation will be responsible for strengthening our brand representation and service levels to support the increasing purchasing power and discerning tastes of our regional customer.
The company, which was founded in the US in 1837, has 35 stores in 15 countries throughout the region. Over the next five years Tiffany & Co said it plans to more than double its network of boutiques in emerging markets.