MediaVest has won the media brief for Emirates NBD following an agency review that was called at the tail end of last year.
Emirates NBD is the UAE’s biggest lender and the account covers both online and offline planning and buying across the Middle East. The incumbent on the account was MEC.
Vikram Krishna, head of group marketing at Emirates NBD, said: “Commercial media space is extremely crowded in today’s communications environment with millions of messages being disseminated every second. Intelligent media buying is therefore crucial to optimise an institution’s brand messages, and generate brand exposure among target audiences. We are delighted to welcome MediaVest as our strategic media partner and look forward to their contribution in elevating the Emirates NBD brand experience.”
Tarek Daouk, chief innovation and integration officer at SMG MENA, added: “Emirates NBD has great heritage and very strong brand equity. They challenged us to deliver our solutions in a dynamic environment where people are much more connected. We’re proud to partner with them to create innovative experiences for their customers.”