A European based talent management agency has extended its services and officially launched activities into the Middle East and North Africa (MENA) region. The new collaborative initiative, titled Spread Talent, is a one stop shop artist management firm that aims to provide an end-to-end personalized solution to its clients.
Headquartered in Paris – France, and spearheaded by Founder & CEO, Parisian ‘Sam ABK’, the company has partnered with UAE based PR agency, Spread Communications, to set up base in the UAE, where they will expand relationships with their existing portfolio of global talent into the local market. Moreover, Spread Talent will also procure artists from within the region.
Sam’s experience in the talent and entertainment industry spans across 12 years, where he has led several iconic campaigns and has worked with global celebrities; from Kendall and Kylie to Chiara Ferragni, Paris Hilton, Demi Lovato and many more.
The Spread Talent management solution is a carefully curated process where an artist is identified, their long-term vision understood, a strategy formulated, and in turn their experience enhanced. Moreover, the agency will aid in creating personalized product opportunities that fit the talents overall positioning, while offering additional services such as licensing, image consulting & PR.
Commenting on the launch, Sam said, “We’re based in the UAE, but operate across MENA; one of the fastest growing markets, where talent is still untapped. We hope to identify these artists, support them on their journey, and grow them both locally and globally.”
Spread Talent provides Middle East representation for international celebrities (models, athletes, actors, singers, etc.) and currently holds a diverse portfolio of professionals including, sports king Karim Benzema, serial entrepreneur H.E Sara Al Madani, social media personality Lea Elui and French model Baptiste Giabiconi.