If you can’t beat them, join them. With more and more consumers leaning towards Ad-free on-demand entertainment, Shahid and Spotify created an annoying ad to promote their ultimate ad-free entertainment bundle, allowing subscribers of Shahid VIP to receive 6 months of free Spotify Premium subscription. Spotify and Shahid, along with their assigned agency Socialize, launched their bundle by creating what they mean to destroy.
Socialize produced the most annoying ad ever, combining all of the advertising tropes that we as consumers have grown to despise, all under the promise that it would be the last bad ad they ever have to see, provided that they opt in for this new bundle.
Title:
Shahid VIP x Spotify Premium Bundle
Spotify Team:
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Yazan Al Tamimi – Social & CRM Manager at Spotify
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Tamim S. Fares – Spotify, MEA Strategy & Operations
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Sara Milionico – Head of Consumer Marketing- Mid East & Africa at Spotify
Shahid Team:
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Rami Jadallah – Head of Brand Marketing
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Walid Kassabji – Marketing Manager at MBC Group
Creative agency: Socialize
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Simone Dreyer – Creative Strategist
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Amr Younis – Creative Director
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Lubna AlSalous – Senior Copywriter
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Mohamed Tharwat – Copywriter
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Mohab Essam – Content Creator