Starcom MediaVest Group has won the social media account for GMC and Cadillac in the Middle East and North Africa.
The win comes 10 months after Starcom lost GM’s estimated $3 billion global media buying and planning account to Carat. The regional win will be sweet satisfaction for SMG, which only lost the media account due to the global realignment. The account will cover all aspects of GMC’s and Cadillac’s social activity.