Starcom Mediavest Group (SMG) has retained the media account for Savola in Egypt.
The winning of the business, which the agency has held since 2012, follows a pitch against six other agencies.
The assignment covers the entire portfolio of Savola brands including all its oil, ghee, sugar and pasta brands, and will see SMG provide communication solutions, media planning and buying across all analogue media.
“SMG came the first across the combined criteria set out for the pitch and demonstrated superior ability to seamlessly bring together and integrate its media buying clout,” said Hania Serry, executive marketing director for Savola Foods Egypt. “Once again the agency continues to showcase their commitment to help build each of our brands, helping us understand the evolving consumer and their media habits.”
Christine Edward, head of Mediavest Cairo, added: “We are proud to be bringing the best of SMG talent together to drive fully integrated, future-facing communication strategy for Savola. Their continued trust in our people and our capabilities is further testament to the quality of work we provide to our clients.”
Last year SMG was also appointed by the brand to handle its media buying and planning in Saudi Arabia.