The new Shoe Mart Autumn/Winter campaign, created by Dubai-based Partnership, is designed to be a celebration of the good life, as experienced by those who wear the footwear the store offers. The print and outdoor executions show various ‘beautiful people’ in high-profile settings (and chic shoes), poised to take on the world. The campaign will run throughout the GCC and India.
Project Autumn/Winter 2011/12
Client Shoe Mart
Creative agency Partnership
Creative director John Mani
Creative team Milind Lanjekar
Photography Sussane Spiel
Exposure Print, outdoor
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