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Commenting on the appointment, Marc Antoine d’Halluin, MBC GROUP CEO, said: “Throughout our pitch process we were looking for an agency that could help us articulate both what Shahid VIP is today as well as what it might become. In their presentation ‿ And Us went above and beyond the brief, demonstrating not only a passion for the work but a clear understanding of the values and vision that will help shape what we might stand for in the future.
Their passion for creative excellence and willingness to push boundaries in storytelling mirrored our own. As we set our sights on a renewed and invigorated 2021, we look forward to working closely with our new agency partner as we usher in a new era of quality Arabic entertainment.”
Meanwhile, Fadi Yaish, founder and Chief Creative Officer of ‿And Us, commented: “Perhaps more than anywhere else in the world, our region is defined by the power of stories. These stories drive a narrative that don’t just teach us more about each other, but also create a picture of how we see ourselves.
As a creatively led agency, ‿ And Us and Shahid VIP are both fueled by the power of creativity and storytelling. In that, we share a common vision and philosophy – that a story well told has the capacity to change the world.
Shahid VIP represents a new era of digital power players. It is uniquely poised to be a platform for a new generation of Arabic storytellers and is without a doubt the future of video streaming and entertainment in the region. We look forward to helping their stories come to life and bringing their vision to as wide of an audience as possible.”
The announcement marks ‿ And-Us’ third big win of 2020, following successful Agency of record pitches for Bahraini Telecoms giant Batelco and Hardee’s across MENA.