To launch Netflix’s new Egyptian supernatural drama “Paranormal” to genre fans and a more mainstream audience in Saudi, Science & Sunshine created an online film that shows exactly what happens once you watch the show. Your mind plays tricks on you, shadows take on a new meaning, and if you have any hope of falling asleep, all the lights must come on. Not our proudest moment, but we’ve all done this.
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Creative Credits
Brand: Netflix
Product: Paranormal
Advert title: Lights On
Advertising Agency: Science & Sunshine
Creatives: Ash Chagla / Saleh Elghatit / Sameer Suri
Suits: Steven Khoury
Client: Eethar Al-Hassan, Marketing MENA, Netflix / Nadim Lahoud, Marketing Creative Producer MEA, Netflix
Director: Shahir Zag
Production House: Film Pudding
Executive Producer: Layal Moukahal
Producer: Noor Dagher
Published: November 2020
