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Science & Sunshine creates film “Lights on” for Netflix’s “Paranormal”

To launch Netflix’s new Egyptian supernatural drama “Paranormal”, Science & Sunshine creates a film that shows a couple's reaction after watching the show (not for the faint of heart).

To launch Netflix’s new Egyptian supernatural drama “Paranormal” to genre fans and a more mainstream audience in Saudi, Science & Sunshine created an online film that shows exactly what happens once you watch the show. Your mind plays tricks on you, shadows take on a new meaning, and if you have any hope of falling asleep, all the lights must come on. Not our proudest moment, but we’ve all done this.

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Creative Credits

Brand: Netflix

Product: Paranormal

Advert title: Lights On

Advertising Agency: Science & Sunshine

Creatives: Ash Chagla / Saleh Elghatit / Sameer Suri

Suits: Steven Khoury

Client: Eethar Al-Hassan, Marketing MENA, Netflix / Nadim Lahoud, Marketing Creative Producer MEA, Netflix

Director: Shahir Zag

Production House: Film Pudding

Executive Producer: Layal Moukahal

Producer: Noor Dagher

Published: November 2020

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