Grey Group MENA has partnered with SAAF.com to develop and execute the online luxury fashion retailer’s digital activities in Saudi Arabia.
Grey’s Riyadh office won the account following a competitive pitch, with the agency tasked with engaging the e-commerce website’s audience, nurturing brand loyalty and driving the company’s sales. Grey’s remit includes the creation of digital campaigns, website content management and social media in Saudi Arabia.
Commenting on the win, Marc Bouharb, Grey Riyadh’s managing director, said: “Driven by the imagination, passion and creativity of its people, the Grey Riyadh team is excited to be collaborating with SAAF.com to strategically develop digital content and creative campaigns that create a more engaging, luxurious, entertaining and culturally driven retail experience for the e-commerce website’s audience.”
SAAF.com was launched in January by the Alhokair Group.