Insurance provider RSA ran a competition from July 10 to August 10 to find the UAE’s unluckiest traveller and give them a holiday worth $8000.
Running on the brand’s Facebook page, UAE residents were invited to share a story of a time they didn’t have travel insurance but needed it. Stories could also be entered using a #RSATravelTales hashtag. The campaign was promoted through a radio tie-in, sponsorship and social campaigns.
The campaign was created and executed by Edelman DABO. The account manager was Nadine Mazraani.
Brand RSA
Title The UAE’s Unluckiest Traveller
Agency Edelman DABO
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