Following up on last week’s first remit from the research series focused on the “Intensive Haircare” category, Choueiri Group’s Data Team now shares a global perspective on the saturated category. Showcasing insights derived by measurable tactics that haircare brands in the UK are deploying to win over their consumers, this week’s installment covers key growth drivers for the category, as well as consumers’ media preferences, which clearly highlight the power of TV advertising and its massive impact on brand success within the category.