TBWA\Raad has won Renault’s creative brief in Saudi Arabia following a pitch against two other international agencies.
The appointment follows Mindshare’s winning of the media planning and buying account last month, with TBWA\Raad working for Gulf Advantage Automobiles, Renault’s new exclusive distributor in the kingdom.
Ghassan Kassabji, managing director of TBWA\Raad Saudi Arabia, said: “We are very proud to have won the pitch and are very excited to work on multinational brands such as Renault. Re-launching the brand in the kingdom is a challenge any professional agency would love to tackle.”
Gulf Advantage Automobiles was officially launched in July as the exclusive distributor of Renault vehicles in Saudi Arabia. The distributorship represents a joint venture between Saudi Arabia’s Al Baazei and Suhail Bahwan Automobiles LLC.
