Regional agencies have won five golds during the second awards show of the Cannes Lions International Festival of Creativity.
The top winner on the south coast of France this evening was Leo Burnett Beirut, which celebrated gold in media thanks to its ‘Lebanon4Sale’ campaign for Sakker El Dekkene. It also won a gold Lion in the inaugural glass category courtesy of its ‘Vote for us. We’ll vote for you’ work for Lebanese NGO Kafa. The same campaign also won a bronze in PR.
Impact BBDO also picked up a glass Lion, winning with UN Women’s ‘Give mom her name back’. The glass Lion recognises work that challenges gender bias.
In outdoor, Kuwait picked up its first ever gold Lion thanks to Impact & Echo’s ‘Confusing’ work for Alghanim Motors – Honda, while the only other winner in the category was FP7/DXB, which landed a bronze for Sony Xperia’s ‘Underwater store’.
In PR, Geometry Dubai picked up gold for ‘The lucky Iron Fish Project’. The agency also won a silver and a bronze in media for the RTA’s ‘Back off radio’ in Dubai. A further bronze in PR went to Leo Burnet Beirut for Johnnie Walker’s ‘Keep the flame alive’.
The only regional winner in the creative effectiveness category was Memac Ogilvy, which walked away with a bronze for its ‘The Autocomplete Truth’ for UN Women.
Discussing Geometry’s wins so far at Cannes, Ben Knight, executive creative director of Geometry Global Dubai, said: “We have had a resounding start to Cannes 2015 collecting 13 Lions so far and several shortlists yet to be announced in the innovation, design and product design categories. We are honoured to have been recognised by our peers and look forward to the rest of the festival.”
Winners in the design, product design, radio and cyber categories will be announced tomorrow night.