This film by Lowe MENA is part of an integrated campaign that included TV, online and mobile communication, with the objective to raise awareness for Red Bull Art of Motion – Kuwait. Red Bull Art of Motion brings together the world’s best parkour athletes and free-runners on unique courses in locations across the globe. The first event took place in Vienna in 2007. The Kuwait event, which took place from 16-17 November, represented the first time Red Bull Art of Motion had come to the Middle East.
Project Red Bull Art of Motion – Kuwait Rising
Client Red Bull
Creative agency Lowe MENA
Director Mark Lewis
DOP Sherif Mokbel
Creative director Mark Lewis
Art director Simon Reid
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