Raffaello Middle East has become the first confectionery maker to launch a genuine love story from the region.
In a new campaign entitled ‘The Love Story’, a young woman follows her heart and takes the lead even when it comes to choosing her partner.
In the new campaign created by Grey MENA, the white chocolate praline from Ferrero becomes a conduit to love, asking consumers if they believe in love at first sight and whether they would make the first move. Raffaello further drives conversation by asking women in the region if they too would #followyourheart.
Agency Credits
Executive creative director: Vidya Manmohan
Associate creative director: Omaima Saad
Copywriter: Athina Afton
Art director: Khaled Ibrahim
Account director: Sonal Chaddha
Account executive: Justine Dib
Digital planner: Ayla Demoraes