Leo Burnett has created a 60-second TV commercial for Qtel as part of the company’s sponsorship of the 12th Arab Games, which take place in Doha between 9 and 23 December. Due to the latest events and developments in the Arab world, the TVC seeks to spread a message of unity, pride and belonging amongst all Arabs. The idea is to remind Arabs that they speak the same language, share the same history and values, and that their present is interlaced. Together they can shape a brighter future, whether they are Qatari, Moroccan, Iraqi or Yemeni. “We want them to feel that they belong to one nation. The Arab nation,” said a spokesman for Leo Burnett. “Being a telecoms company, Qtel’s role is
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