Campaign Middle East

Qatar Airways unveils brand relaunch

Doha carrier Qatar Airways has unveiled its new global campaign entitled ‘Going Places Together’.
 The Qatari government-owned airline, which flies across 153 destinations, unveiled the cross-platform campaign and video at a press conference in New York.
 Built on the theme of connectivity, the video includes some of the airline’s key stops, including New York, Paris, Shanghai and Hamad International Airport’s Harrods store.
 To kick off the launch, the airline flew one of its seven Airbus A350s, heralded as one of the most fuel-efficient planes in the world, into JFK Airport for the first time.
 JWT London was responsible for creating the overall campaign idea and strategy, while the

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