Publicis helps Maggi’s customers ‘cook the difference’

With sudden lockdowns across the World, cities, restaurants and roads have emptied – but kitchens have never been fuller. In this extraordinary time, Maggi’s raison d’être ‘Cook the difference’ takes on even more meaning in the eyes and dining rooms of those confined.

In a moving manifesto that toes the line between being inspirational and paying homage to those who cook, we see how home cooking has boomed – allowing people to escape, express and literally cook a difference. Shot by Maggi customers themselves, the video is an authentic and incredibly relatable video with moments we can all see ourselves in. It reminds us that with cooking present, we can overcome many of the difficulties