Podcasts

In this episode, Campaign’s editor Austyn Allison is joined by Snap’s Vish Badiani and Tactical’s Mike Khouri to discuss augmented reality and retail. The ubiquity of lenses and filters, the regional uptake of new technology, and the global pandemic has produced a perfect environment for AR to boom. Listen now to find out how to make the most of it. Speakers: AUSTYN ALLISON, editor of Campaign ME MIKE KHOURI, managing director of Tactical VISH BADIANI, creative strategy head at Snapchat MENA

In the latest episode of On The Record with Campaign Middle East, Austyn Allison is joined by Farimah Moeini from Snap and Sajad Bhojani from Azadea Group to discuss e-commerce. Guests discuss e-commerce’s role in an omnichannel media model, and social media’s role within that.