Pepsi is challenging the youth of both Egypt and Saudi Arabia to find and submit the sounds of their nations – anything from cats and the tabla to busy streets and local sayings – in order to create the biggest music production ever.
Done in collaboration with composer Hassan El Shafei, people can submit their sounds through yallanow.com or the Pepsi Now App.
The sounds submitted will be used in tracks for each market. The campaign is being promoted via a 360 degree video on YouTube.
Project Pepsi Music Challenge
Client PepsiCo
Agency Impact BBDO Egypt
Executive creative director Hussam Mourou
Associate creative director Ahmed Hamdallah
Senior copywriter Sherif Doss
Art director Ahmed Morshedy
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