The Work

Panda – Never say no to Panda

Panda, an Egyptian manufacturer of cheese and dairy products, has dramatically revamped its advertising thanks to boutique agency Elephant Cairo. The four-man agency, which won two grands prix at this year’s Dubai Lynx, sold the client the ‘crazy idea’ that if you don’t like Panda products, eat Panda products, or refuse a Panda sandwich, the Panda will kick your ass.
Utilising dark and subtle humour, the ‘Never say no to Panda’ concept is revealed in a string of new TVCs, which show people refusing to eat Panda cheese. They then nervously look towards a life-size Panda, who stares blankly back at them accompanied by Buddy Holly’s True Love Ways, before the Panda proceeds to sm


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Comments

22 Comments

  • @Jeep – I would speak to Ali Ali to sort out your next advert

    I actually love this, best thing I’ve seen – any digital or experiential on the way??

  • Nice work, the props (what’s that, an Apple 2C) were a let down. Still very original.

  • One of the best adverts in recent times. Creative thought at its best. Amazing is the word. Simply Brilliant. Get us more !!!

  • What are the speaker saying “made a le hashwa” or something? What does it meen and can it be written in latin letters? You know????

  • @elise, at the end it says “Panda – ma yit2alihash le2a” translates to “Panda – you don’t say ‘No’ to it”

  • Do these panda to the Egyptian sense of humour somehow? Because they don’t do anything for me. “Buy our product or we’ll break things.” How original!

  • Well Greg, despite your poor use of English syntax, I’m gathering that you are generalizing Egyptians and not really understanding the commercial. It’s more the fact that it is an upright panda doing the actions, not the actions itself. You’re also ignoring the ironic use of the music. You should research conventional western ad campaigns I assure you the messaging they are sending in those are far more ridiculous and offending.

  • Melanie says she loves it; best commercial ever.
    Melanie, go to YouTube and type Boston Bruins if you really want to know if Panda is the best commercial ever.

  • That’s Pauli (The Panda) Palermo. He got sent up for a while on a extortion rap. Pretty much ran Attica while he was there. Nice guy, always smiling. Even when he gets angry. Especially when he gets angry! Just don’t say no to The Panda and you won’t have any problems.

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