Campaign Middle East

OOH Industry snapshot: Bill Fordyce, Backlite Media

Tell us a little about BackLite Media
BackLite Media is the premier out-of-home advertising specialist recognised as Dubai’s
leader in the UAE’s OOH media landscape. We specialise in assisting our clients and partners
with highest-quality OOH media solutions in prestigious locations.
BackLite has been operating in the UAE since 1996 with large-format, premium locations on Sheikh Zayed Road. Additionally, for the past several years, we have strategically partnered with Meraas for their main destinations. Looking ahead towards the next 12 months, BackLite will be also be undertaking major investments and launching one of the world’s most advanced outdoor and indoor digital signage networ

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