Omnicom Media Group has restructured its digital operations in the MENA region, with all digital specialist services previously provided at a group level now being rolled into one brand.
Resolution, OMG’s third global network, will take over responsibility for social media and mobile marketing services, adding to its search, programmatic buying, content marketing and behavioral targeting offering.
The move means Resolution’s headcount and billings will more than double in size less than a year after opening. It had officially begun operations in January this year.
The unit will be headed up by managing director Dimitri Metaxas, who was previously OMG’s executive regional director of digital. He will report directly to Elie Khouri, CEO of OMG MENA, and has been tasked with reorganising the newly integrated teams in Dubai and across the region. A priority will be to attract additional talent, create new services and develop more synergies with Annalect, the group’s data and analytics consultancy.
One of the first new employees is Christos Solomi, previously at AOL, ValueClick, EA Games and Ikoo, who has joined the team as head of performance.
“We have long invested in our digital product, as the significance of this to our clients, industry and future has never stopped growing since the early days of OMD Digital back in 2006,” said Khouri. “With Resolution, we now have the opportunity to strengthen our position further and develop the brand as our flagship performance, social and mobile marketing agency. To do this successfully, we are bringing together our specialists in this field under the Resolution umbrella.”
Metaxas added: “The ‘new’ Resolution is the result of not only a vision of what the future of marketing looks like but also the understanding of what brands need in the current and future media landscape. As marketers would rather not have to compromise between integrated thinking and expertise, our solution provides them with both. We had the experts and we’ve now organised them as one team, in order to further enhance the opportunities for and benefits of joined-up thinking in the digital and data-driven media landscape. This is a hugely exciting development for us and our clients’ brands.”
As well as handling direct clients, Resolution will work with the teams at OMG’s agencies OMD and PHD.