Abu Dhabi Commercial Bank (ADCB) has appointed OMD UAE as its new marketing performance company following a review held in December.
The Omnicom Media Group-owned agency will take over the account from Zenith to supply the bank’s full scope of media services.
Zenith won the account from Magna in 2013. “We tasked OMD with a challenging brief and were very impressed by the rigour, depth and breadth of their response, demonstrating an impressive understanding of the financial services category,” said Martin Scott, chief marketing officer at ADCB.
“Throughout the review process, OMD showcased a superior planning approach, as well as an in-depth knowledge of the changing consumer landscape and the future of our industry. The team has provided us with a fresh outlook on our communications and we look forward to realising new ambitions together.”
“We are proud of this partnership as it validates our commitment to enhancing our clients’ performance through our intimate knowledge of their industry,” added Nadim Samara, managing director of OMD UAE & Lower Gulf. “ADCB and OMD share a lot of values, such as continuously driving innovation, with the ambition and commitment to continuously deliver a superior customer experience. Therefore, working with ADCB on their media communications only feels natural to us. We look forward to breaking new ground together and raising the bar within the financial services category.”